Wednesday, August 26, 2009

Scent/Warmer of the Month

Someone recently posted on one of the forums, "How can consultants afford the Scent/Warmer of the Month?"

I had the same question, so I did some calculating.

The Scent/Warmer of the Month combo costs $60/month. Here's what is in the Scent/Warmer of the Month, and what it's worth (retail price):

1. Warmer of the Month = $30 (usually)
2. Basket tester = .75
3. Party tester = 2.00
4. Room Spray = $8
5. 6 bars = $30
6. Brick = $20
7. Flyers = ?

That's $90.75 in product (retail value).

You'll receive a 25% commission on the $60 price. That means you're really out $45 for the Scent/Warmer of the month combo. (I'm not figuring in tax here, because I figure it will be a wash in what you pay when you buy, and what you charge when you sell.)

It also means if you sold all of the contents at regular retail price, you would double your money (you pay $45, the retail value is about $90.75). Depending on your rank, you might make more. That's a 100% profit! If you choose to sell all the product, the Scent/Warmer of the month kit is the most profitable Scentsy product available.

Another way to look at it is, you pay $45 and have about $45 in product to work with for freebies. Everyone knows that freebies are a big part of generating excitement. Well, the Scent/Warmer of the month combo is how you can afford to give away freebies.

You can use the brick to make samples for very little cost - especially important if you need to make samples in large quantities, such as when you're doing an event (fair, show, fundraiser, etc). Or you can use the warmer/bars as giveaways, or for drawings (to get mailing lists for future sales/parties).

A few other thoughts:

* The Scent/Warmer of the month combo counts towards your personal retail sales volume, which increases your rank and helps you to stay active.

* The combo helps you have something new and fresh to put in front of your customer base every month. Sometimes someone will have a party, just because they want to get a certain warmer (I think this is going to happen with this month's Jack-o-Lantern warmer). At any rate, it gives you a reason to communicate with your customer base, especially past hostesses.

It really all depends on what you want to do with your Scentsy business:

* If you want to be more of a personal use consultant, or want to run things more on a low-commitment, low-volume basis, then yes, the Scent/Warmer of the Month combo is a big financial commitment. (And there's nothing wrong if this is what you want to do - it should be what fits into your life and your goals at any given point in time.)

* But if you want to rev up your business, work hard, sell more, and make serious money, then the real question isn't "How can I afford to do it?" The real question is, "How can I afford not to do it?"

1 comment:

  1. that's a great way to explain it to any new consultant. i cancelled mine 2 months ago because the Surfs Up and JackOLantern just weren't for me, but I am renewing it tomorrow because I like the plymouth. :)